Similarly, none of us want to put on an event where it is not needed or wanted.  As a result we use specific data to pinpoint the locations where activities are most needed. 

 

For instance a healthy living and participation roadshow may not be needed in Twickenham High Street (where data tells us a high percentage of adults regularly partake in physical activity) but in Canning Town the figure is much lower and as such the potential impact of the roadshow / event would be more significant (in both numerical and physical effects).